Another new sector for Leaf Films. This film, commissioned by Ascential Event was to promote their Jewellery and Watch trade show at Birmingham's NEC. With only 60 seconds to convey the brand's story "At the Heart of the Industry" we worked smart to develop the narrative. The brief was to also create a film that didn't look like it was filmed at a trade sow. Our Director and DoP were able to deliver this look using tight abstract framing with very shallow depth of field.